Ad blockers are software that prevents ads from being displayed on websites. It is usually installed as a browser extension or an application by web visitors. Ad blockers can remove or alter certain kinds
of ads, like pop-ups, banners, and other forms of online advertising. The presence of spammy looking ads, poor ad quality and placement on websites have resulted in users installing ad blockers on their web browsers.
The rise of adblock users in recent years has been a significant concern for publishers. Since website ads are a major source of revenue for most publishers. Today, we’ll take a closer look at what ad blockers are all about and how publishers like you can deal with the problem of ad blocking. We will also discuss how you can monetize your site even if an ad blocker is present.
Google’s blog post last week announcing a two-year experiment to replace third-party cookies in Chrome shocked very few but was treated like a tweet from Mount Doom. It’s no coincidence that digital ad spend surpassed... Read more.
The current ecosystem of programmatic advertising is unsustainable, according to the APAC MD of multinational adtech Index Exchange, who has welcomed Google’s decision earlier this month to phase out third party cookies... Read more.
Following a long investigation, this month the Information
Commissioner's Office outlined further details of how it will tackle the problem of real-time bidding and GDPR compliance. Here, two experts share their views on... Read more.
This Facebook group is created to help publishers, ad ops teams, and other digital advertising professionals develop expertise in ad optimization. Do you have
any ad ops questions? Any ad ops tips (or even mishaps!) to share? Do you want to connect with ad ops professionals and publishers? Join this group, connect and support each other, share learnings, and grow a strong network of ad ops peers.
Google left a big gap in the market for digital publishers when they stopped supporting their Publisher Toolbar in 2018. Leaving non-technical users with little
to no suitable replacements for running on-page diagnostics on their sites. MonetizeMore developed the PubGuru Ad Inspector Chrome Extension to fill the gap left by Google and we're now releasing it for free for the entire industry to use.