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The rise of adblock users in recent years has been a significant concern for publishers. Since website ads are a major source of...
What Is An Ad Blocker?
This Week's Insight from MonetizeMore
by Kean Graham
What Is An Ad Blocker?

Ad blockers are software that prevents ads from being displayed on websites. It is usually installed as a browser extension or an application by web visitors. Ad blockers can remove or alter certain kinds of ads, like pop-ups, banners, and other forms of online advertising. The presence of spammy looking ads, poor ad quality and placement on websites have resulted in users installing ad blockers on their web browsers.

The rise of adblock users in recent years has been a significant concern for publishers. Since website ads are a major source of revenue for most publishers. Today, we’ll take a closer look at what ad blockers are all about and how publishers like you can deal with the problem of ad blocking. We will also discuss how you can monetize your site even if an ad blocker is present.

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